Of course, that's not the case for every film.
New installments in the MCU, the Dcu, the Mission Impossible franchise, the Teenage Mutant Ninja Turtles franchise, the Transformers franchise, the Indiana Jones franchise, and more have either bombed in 2023 or performed much worse than expected. People are understandably sick of franchise fever. People who beathlessly exhalted Top Gun: Maverick last year for 'saving movie theaters' should've held that breath until 2023, when the box office has told a very different story. Adrien Brody laments the decline of independent films with us, expressing a desire for greater access to and appreciation of these types of movies.
The lack of original and smaller films in theaters and big streaming releases is becoming increasingly noticeable, with audiences craving unique and daring content. The box office has shown that audiences are growing tired of franchise films, with many recent installments underperforming or outright bombing.